Insights API

This API provides advertisers with valuable insights into auction dynamics. The initial version focuses on average winning bids, allowing advertisers to optimize their bidding strategies for improved campaign performance.

  • The insights currently provided are based on the auction data over the last 14 days.

  • If the data is insufficient to calculate the average winning bid, the endpoints will return null.

Search terms insights

The link to the endpoint redoc.

This endpoint provides advertisers with the average winning bid insights for each requested exact search term.

  • Requested search terms must exactly match the search terms entered by users in a search bar. Broad or phrase match types are not included in this data.

  • The search terms are case-insensitive. E.g., "SmartPhone" and "smartphone" search terms will have the same average winning bid.

Categories insights

The link to the endpoint redoc.

This endpoint provides advertisers with the average winning bid insights for each requested category id.

Product detail pages (pdp) insights

The link to the endpoint redoc.

This endpoint provides advertisers with the average winning bid insights for each requested pdp category id.