Target Categories

Target categories are product categories in which you want your ads to be promoted. If a target category is registered your ad may be shown in the specified category in case a potential customer ends up on that page whilst navigating through the product categories/hierarchy.

By implementing target categories, you can:

Optimize the content for your product.
Increase relevant traffic.
Connect the customer to what they are searching for on your webshop.

Relevant target categories can result in new visitors, improved brand awareness and an increase in sales.

In order to find out what would be relevant target categories, please refer to the Get product placement endpoint.

The get product placement endpoint shows you what product categories your ads may be showing in. Therefore, only the product categories found in the product placement endpoint serve as relevant target categories.

Target Categories API

The Target Categories API helps you to create and manage your target categories efficiently through following endpoints:

Create a target category - Creates a new target category.
Get a list of target categories - Retrieves a list of target categories for a specific ad group in a paginated format.
Update a target category by category id - Updates an existing target category.

Creating a target category

Target categories are product categories that are associated with your ad group.

Use the Create a target category endpoint to create a new target category for an ad group.

Updating a target category

Use the Update a target category by category id endpoint to perform the following update operations for a target category:

Changing the bid price for a target category.
Changing the state of a target category.