Negative Target Categories

Negative target categories help improve the overall search intent by preventing undesirable matches on your campaign. Negative target categories prevent your ads from showing to people browsing product categories on the bol platform. If a negative category is registered your ad will not be showing in the specified category in case a potential customer ends up on that page whilst navigating through the product catgories/hierarchy.

Negative target categories provide your business the opportunity to reach the best potential audience.

Some benefits of using negative target categories are:

Improves relevance of your ad groups.
Increases conversion rate.
Improves Click Through Rate (CTR).
Attracts more relevant users to your site.
Saves your advertising expenditure.

Negative Target Categories API

The Negative Target Categories API helps you to create and manage your negative target categories efficiently through following endpoints:

Create a negative target category - Creates a new negative category and adds it to the ad group.
Get a list of negative target categories - Retrieves a list of negative target categories for a specific ad group in a paginated format.
Delete a negative target category by keyword id - Deletes a negative target category.

In order to find out what would be relevant negative target categories, please refer to the Get product placement endpoint.

The get product placement endpoint shows you what product categories your products will possibly be showing in. Therefore, only the product categories found in the product placement endpoint serve as relevant negative target categories.