Overview

Ranking high on a search results page or category page plays a crucial role in success of your business. It helps you to boost your sales performance.

In order to identify and improve the ranking of your product on the bol webshop, you need to do a comprehensive competitive analysis to identify opportunities and eventually strengthen your marketing and business strategies.

Use the following ranking endpoints in a sequential order to unlock the key insights:

  1. Get product placement

  2. Get product list filters

  3. Get product list

  4. Get product rankings and impressions

Relationship between the endpoints

The following image shows the dependencies between the aforementioned endpoints and how to use them effectively.

Endpoint relationship

In order to perform an effective competitive analysis, the aforementioned endpoints contribute to the following three uses cases:

  1. Get product placement - Identifying the position (product detail page URL and categories under which a product is listed) of a product on the webshop.

  2. Get product list filters - Identifying the filter options and categories returned for a search term or category page.

  3. Get product list - Identify the ranking of products within a specific product category or search page.

  4. Get product rankings and impressions - Identify and retrieve detailed ranking and impression metrics for products within the webshop

Based on the results from the analysis, you can determine the best strategy to improve your product’s content and offers, or spot opportunities for your assortment.