Target Product

Product targeting focuses on triggering the sponsored ads based on individual products. It allows you to target products alternative to the ads within your adgroup. All ads in an ad group will share target product.

At the Target Product level, you have the option to specify bid, while the formulation of expressions is achieved through Expression API. Creating only target product will not produce any result unless you also create expression by Expression API. If you create a target product with a bid, expressions within the target product will share the same bid.

This API helps you create, retrieve, update and gather detailed information about target product within an ad group.

This API offers the following endpoints:

Create a targetProduct - Creates a target product and within an ad group.
Get a list of targetProducts - Retrieves a list of all target products within an ad group in a paginated format.
Update a target product by targetProductId - Updates an existing target product.

Creating a target product

Use the Create a target product endpoint to add target product that you want to target within the ad group. Specify the adGroupId and bid as the request parameters.

Updating an target product

Use the Update a target product by targetProductId endpoint to perform the following update operations for a target product:

Changing the state of a target product.