Choose your integration role
The bol Partner API serves retailers, intermediaries, suppliers and advertisers. Retailers and intermediaries do the same type of integration, so they share the same APIs and documentation. Find the role that matches you below to see which is relevant to you.
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Retailer / Intermediary
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Supplier (coming soon)
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Advertiser
Retailers are third-party sellers on the bol marketplace. As a retailer you manage your own offers, orders, returns, invoices and logistics, and you maintain product content and product data.
Intermediaries integrate with bol on behalf of one or more retailers. They do the same type of integration and use the same APIs and documentation as retailers — see Intermediary authorization for how to act on a retailer’s behalf.
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Start here: Retailer overview and Authentication for Retailers
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Then follow the Retailers section in the navigation menu.
| Your APIs | |
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Assortment Management |
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Logistics |
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Financial |
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Insights |
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Subscriptions |
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A bol supplier is a company (typically a brand owner, manufacturer, importer, or distributor) that supplies products directly to bol as a retailer, rather than selling to end customers itself via the marketplace.
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Start here: Supplier overview and Authentication for Suppliers
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Then follow the Suppliers section in the navigation menu.
| Your APIs |
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Advertisers run Sponsored Products campaigns. As an advertiser you use the Advertising API to manage campaigns, budgets, reporting and insights.
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Start here: Authentication for Advertisers
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Then follow the Advertisers section in the navigation menu.
| Your APIs |
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Advertising — Sponsored Products (campaigns, budgets, reporting, insights) |
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Shared building blocks — Authentication, Conventions, Rate limiting, Process status and Release planning — apply to all integrators and are grouped under Platform fundamentals. |