Keywords

Keywords are focus words or phrases in the content of your web pages that match the words and phrases used by customers to search your product on the bol platform.

By learning what keywords or phrases your target audience uses when they search for your product or service, you can:

Optimize the content for your product.
Improve the ranking for the webpage.
Increase relevant organic search traffic.
Connect the customer to what they are searching for on your webshop.

Creating quality keywords that are relevant to your business can result in new visitors, improved brand awareness and an increase in sales.

Keywords API

The Keywords API helps you to create and manage your keywords efficiently through following endpoints:

Create a keyword - Creates a new keyword.
Get a list of keywords - Retrieves a list of keywords for a specific ad group in a paginated format.
Update a keyword by keyword id - Updates an existing keyword.

Creating a keyword

Keywords are the words and phrases that are used to match a webshop query with an advertisement.

Use the Create a keyword endpoint to create a new keyword for an ad group.

To create a single keyword, specify the adgroupId, the matchType, and the keywordText in the request body. The matchType can be either of the following:

EXACT - The search query must be the exact keyword or phrase, or very close variations (misspellings, plural or singular forms of a word). The search query needs to be in the same order and cannot contain additional words.
PHRASE - The exact phrase, or close variations (misspellings, plural or singular forms of a word), must be included and be in the same order as the keyword term. The search query may contain words before or after the keyword term.

Updating a keyword

Use the Update a keyword by keyword id endpoint to perform the following update operations for a keyword:

Changing the bid price for a keyword.
Changing the state of a keyword.