Negative Keywords

Negative keywords help improve the overall search intent by preventing undesirable matches on your campaign. Negative keywords prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide.

EXACT - The search query must be the exact keyword. The search query needs to be in the same order and cannot contain additional words.

PHRASE - The exact phrase must be included and be in the same order as the keyword term. The search query may contain words before or after the keyword term.

Negative keywords provide your business the opportunity to reach the best potential audience.

Some benefits of using negative keywords are:

Improves relevance of your ad groups.
Increases conversion rate.
Improves Click Through Rate (CTR).
Attracts more relevant users to your site.
Saves your advertising expenditure.

Negative Keywords API

The Negative Keywords API helps you to create and manage your negative keywords efficiently through following endpoints:

Create a negative keyword - Creates a new negative keyword and adds it to the ad group.
Get a list of negative keywords - Retrieves a list of negative keywords for a specific ad group in a paginated format.
Delete a negative keyword by keyword id - Deletes a negative keyword.

Modifying a negative keyword is not possible. Hence, if you need to change something, perform the following:

Delete the negative keyword using the Delete a negative keyword by keyword id endpoint.
Create a new negative keyword using the Create a negative keyword endpoint.