Selling on bol.com process flow

The process that a product follows from creation to end is described below. You can use this as a basis to start your automation process.

Please make sure you understand the key concepts of our data model before you start.

Table 1. Process flow topics
Step Functionality Remarks

Manage your products

  • Add products

  • Manage product information

You don’t need to add new products to sell on bol.com, as you can add offers for existing products. However, if you want to add products or manage product contact information, you can use our Product content API.

Add offers to the bol.com marketplace

  • Insert your offers into your account

  • Set your delivery time

  • Set your price

  • Set your stock

Bol.com will check your offers and add them to the shop.

Refer to the Offers documentation for more information.

When adding an offer, a commission must be paid for each purchase. There are various commission endpoints available.

Start selling

Regularly check for open orders

Bol.com will list all orders you have received and not yet shipped. The order flow is described here.

Process your orders and cancellations

  • Ship the orders that you have picked

  • Select a transporter to send your shipment

  • Add transport information to your shipments

  • Check the status of your shipment request

  • Check for and confirm cancellations

Bol.com will use this information to notify customers that their order is on its way. Bol.com will supply customers with the tracking information of their order.

If an order is cancelled, please make sure to confirm the cancellation.

The shipment and cancellation endpoints are part of the order flow, as explained here.

Manage your returns

Regularly check and manage your returns

Customers can create a return request through their bol.com account. We will supply you with information on your returns and supply the customers with a return-label.

Please look at our Returns page for more information.

Prepare for more sales

  • Send us updated stock values

  • Adjust your pricing

  • Update your delivery time

Keep us informed on how much stock is left. This way, a customer will never receive a ‘no’ for an answer.

Try to improve your delivery time to get a higher conversion rate and to improve your position regarding the buy box.

Stock, price, and delivery promise updates are part of our offers flow.
The Retailer API offers more options to manage your offers and orders, but the happy flow described above is the most common. Additional API flows are available for: