Campaign Budget
It is possible to configure a campaign budget which serves as a means of managing your total campaign spend. If not configured there is no restriction on how much will be spend.
Whenever a click comes in, the monetary value of the click is deducted from the remaining campaign budget. Once the campaign budget is depleted, we will prevent ads from being served. If you want your ads to keep running, you should add additional budget to your campaign or remove the budget configuration, effectively removing the restriction on how much can be spend.
Daily limit
A daily limit serves as a means of capping your maximum daily spend. Whenever a click comes in the monetary value of the click is deducted from the remaining daily limit amount. Once the daily limit is reached, we will prevent ads from being served for the remainder of that particular day. The daily limit is automatically reset overnight.
API
The Budget Management API helps you to create and manage your budgets efficiently through the following endpoints:
-
Get campaign budgets - Retrieves a list of campaign budgets in a paginated format.