Ad groups

Ad groups contain one or more ads that are focussed on a specific audience. It holds the following campaign entities that are targeted using the strategies defined in the campaign:

  • Ads

  • Keywords

  • Negative keywords

  • Target categories

  • Negative target categories

  • Target products

The main purpose of an ad group is to provide structure to a campaign, e.g. ensure a campaign is build around a specific audience, product or theme.

For example, a campaign might consist of a wide range of electronics products, but you might want to use separate ad groups for "smartphones" versus "chargers". Categorization allows you to efficiently monitor the performance of different product types in your assortment.

Limits

  • 10 Ad groups per campaign allowed.

  • 5000 Ads per ad group allowed.

  • 100 Keywords per ad group allowed.

  • 100 Negative keywords per ad group allowed.

  • 100 Target categories per ad group allowed.

  • 100 Negative target categories per ad group allowed.

  • 30 Target products per ad group allowed.

Limits exclude archived entities from consideration.

Ad groups API

The Ad groups API helps you to create and manage your ad groups efficiently through the following endpoints:

Creating an ad group

Use the Create an ad group endpoint to create an ad group within a campaign. Use the campaignId received from Create a campaign endpoint. The process status response from this call will contain the new adGroupId which you can use to create ads.

Updating an ad group

Use the Update an ad group by ad group id endpoint to perform the following update operations for an ad group:

  • Changing the name of the ad group.

  • Changing the targeting of the ad group.

  • Changing the state of an ad group.

Adding entities to ad groups

Add ads, keywords/negative keywords, categories/negative categories to an ad group through the Create ads, Create a keyword, Create a negative keyword, Create a target category, Create a negative target category and Create a target product endpoints.

For more information, see the functional documentation for Ads, Keywords, Negative Keywords, Target Categories, Negative Target Categories and Target Products.