Bulk Performance Report Examples

Advertiser Level

The report contains performance data of an advertiser over a selected period, aggregated per day and by advertiser.

  • Information about the supplier of a product becomes available only after the dispatch process from the warehouse. This supplier information is not accessible at the moment of conversion and is therefore excluded from the report. As a result, the tacos column, which requires organic sales to be calculated, will be empty in the .csv report file for suppliers. However, data related to sponsored conversions and sales is fully available.
Performance report on Advertiser level
date,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d,tacos
2023-12-30,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,0.1234
2023-12-31,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,0.1234

Campaign Level

The report contains performance data of all campaigns of an advertiser over a selected period, aggregated by day and by campaign.

Performance report on Campaign level
date,campaignId,campaignName,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d
2023-12-30,000001,myCampaign,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222
2023-12-31,000001,myCampaign,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222

Ad Group Level

The report contains performance data of all ad groups of an advertiser over a selected period, aggregated by day and by ad group.

Performance report on Ad Group level
date,adGroupId,campaignId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d,averageWinningBid
2023-12-30,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23
2023-12-31,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23

Ad Level

The report contains performance data of all ads of an advertiser over a selected period, aggregated by day and by ad.

An ad is associated with a product that you want to advertise with.
Performance report on Ad level
date,adId,ean,adGroupId,campaignId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d
2023-12-30,000001,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222
2023-12-31,000001,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222

Target Page Level

The report contains performance data of all targeting of an advertiser over a selected period, aggregated by day and by targeting.

The following entities can be targeted:

  • SEARCH - Search result page

  • CATEGORY - Category browsing result page

  • PDP - Sponsored products shown on product page
Performance report on Target Page level
date,targetPage,adGroupId,campaignId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d
2023-12-30,SEARCH,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222
2023-12-31,SEARCH,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222

Keyword Level

The report contains performance data of all keywords of an advertiser over a selected period, aggregated by day and by keyword.

Keywords are set in manual campaigns to target a search term with a specific match type.
Performance report on Keyword level
date,keywordId,adGroupId,campaignId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d,averageWinningBid
2023-12-30,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23
2023-12-31,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23

Target Category Level

The report contains performance data of all target categories of an advertiser over a selected period, aggregated by day and by target category.

Target categories are set in manual campaigns to target a specific category.
Performance report on Target Category level
date,targetCategoryId,adGroupId,campaignId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d,averageWinningBid
2023-12-30,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23
2023-12-31,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23

Target Product Level

The report contains performance data of all target products of an advertiser over a selected period, aggregated by day and by target product.

Target products are set in manual campaigns with some expression to target PDPs.
Performance report on Target Product level
date,targetProductId,adGroupId,campaignId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d,averageWinningBid
2023-12-30,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23
2023-12-31,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23

Search Term Level

The report contains performance data of all search terms of an advertiser over a selected period, aggregated by day and by search term.

Search terms are the result of a search done by a user.
Performance report on Search Term level
date,searchTerm,keywordId,keywordText,keywordMatchType,adGroupId,campaignId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d,averageWinningBid,searchVolume,impressionShare,totalImpressions, clickShare, totalClicks
2023-12-30,phone cover,000001,phone cover,EXACT,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23,0,0.5555,1024,0.121,1000
2023-12-31,phone cover,000001,phone cover,EXACT,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23,0,0.5555,1024,0.121,1000

Category Level

The report contains performance data of all categories of an advertiser over a selected period, aggregated by day and by category.

Categories are the result of a visit to a category page by a user.
Performance report on Category level
date,categoryId,targetCategoryId,campaignId,adGroupId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d,averageWinningBid,categoryVolume,impressionShare,totalImpressions, clickShare, totalClicks
2023-12-30,000001,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23,0,0.5555,1024,0.121,1000
2023-12-31,000001,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23,0,0.5555,1024,0.121,1000

Bidding Report

The report contains performance related to the auction and bidding process, aggregated by campaign ID.

There could be multiple ads in an ad group or campaign that won the auction.
Bidding report
date,campaignId,campaignName,campaignType,adGroupId,adGroupName,targetPage,auctionsParticipated,auctionsWon,winRate,impressionShare,acos14d,averageCpc,averageWinningBid,clickShare
2023-12-30,000001,myCampaign,MANUAL,000001,myAdGroup,SEARCH,123,122,0.9999,0.1234,0.1234,1.23,1.23,0.121
2023-12-31,000001,myCampaign,MANUAL,000001,myAdGroup,SEARCH,123,122,0.9999,0.1234,0.1234,1.23,1.23,0.121

Attribution Report

The report contains performance related to sales and attribution, aggregated by EAN.

  • All sales values (organic, sponsored) in this report are based on the date of the sale and the date that the click on the AD happened is not taken into consideration.

  • Information about the supplier of a product becomes available only after the dispatch process from the warehouse. This supplier information is not accessible at the moment of conversion and is therefore excluded from the report. As a result, both the organicConversions and organicSales columns will be empty in the .csv report file for suppliers. However, data related to sponsored conversions and sales is fully available.
Attribution report
date,ean,productName,brand,totalConversions,organicConversions,sponsoredConversions,sponsoredDirectConversions,sponsoredIndirectConversions,totalSales,organicSales,sponsoredSales,sponsoredDirectSales,sponsoredIndirectSales
2023-12-30,000001,myProduct,myBrand,123,123,123,123,123,1.23,1.23,1.23,1.23,1.23
2023-12-31,000001,myProduct,myBrand,123,123,123,123,123,1.23,1.23,1.23,1.23,1.23

PDP Report

The report contains performance metrics aggregated based on Product Detail Page placement of the ads.

In manual campaigns, the data is aggregated by the categoryId of the product page, whereas in automatic campaigns, the data is aggregated by adGroupId.
PDP report
date,adGroupId,campaignId,targetProductId,categoryId,impressions,clicks,ctr,directConversions14d,indirectConversions14d,conversions14d,conversionRate14d,averageCpc,sales14d,cost,acos14d,roas14d,avgWinningBid,impressionShare,totalImpressions,clickShare,totalClicks
2023-12-30,000001,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23,0.5555,1024,0.121,1000
2023-12-31,000001,000001,000001,000001,21,121,0.1255,4,8,12,0.2555,0.38,50.25,125.89,0.1234,0.2222,1.23,0.5555,1024,0.121,1000

SoV Report

The report includes Share of Voice metrics aggregated across multiple dimensions.

SoV report
date,brand,chunk,country,targetPage,channel,impressionShare,clickShare
2023-12-30,myBrand,myChunk,NL,SEARCH,MOBILE,0.1234,0.1234
2023-12-31,myBrand,myChunk,NL,SEARCH,MOBILE,0.1234,0.1234