Share of Voice
Understanding the Terminology
Share of Voice (SoV)
Digital marketing offers numerous ways to promote the brands and products. While digitally marketing a product, it’s imperative to keep track of brand health, brand awareness, campaign tracking, traffic, ROI from ads, conversions, etc. and comprehend how these figures relate to those of your competitor’s in a larger context.
A measurement model called Share of Voice provides in-depth competition insights. It compares the popularity of your brand to that of your competitor’s. It assists in determining your market position and enhancing your marketing initiatives.
This functionality helps you gain insights into the impression and click share of each of your sponsored product campaigns.
Key Definitions
Total Clicks and Click Share
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Total Clicks:
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The total number of clicks received by a specific placement over a defined period, aggregated at the chosen level.
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Click Share:
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The proportion of clicks you received for a specific placement relative to the total clicks for that placement during the same period, aggregated at the desired level.
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Total Impressions and Impression Share
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Total Impressions:
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The total number of impressions received by a specific placement over a defined period, aggregated at the chosen level.
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Impression Share:
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The proportion of impressions you received for a specific placement relative to the total impressions for that placement during the same period, aggregated at the desired level.
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