Glossary

Property name	Term	Description	Reports
impressions	Impressions	The number of times an ad was displayed on a webpage.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding, Attribution
clicks	Clicks	The number of times a user clicked on an ad.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding, Attribution
ctr	Click-through rate (CTR)	The percentage of impressions that resulted in clicks. CTR = (Clicks / Impressions) * 100%.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding
conversions14d	Conversions in the 14 days following the click date	The number of times users made a purchase after an interaction with an ad within the 14 days following the click date. (Example: If the order contains 3x of the item, the conversion will be 1)	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Attribution
directConversions14d	Direct conversions in the 14 days following the click date	The number of times users made a purchase of the product in the ad after interaction with the ad within the 14 days following the click date. ( Example: User clicks on ad with product X, user buys product X)	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Attribution
indirectConversions14d	Indirect conversions in the 14 days following the click date	For *Suppliers: The number of times users purchased a product from the same category and brand within the 14 days following the interaction with the ad. (Example: A user clicks on an ad for product X, then buys product Y, which belongs to the same category and brand as X). For Sellers*: The number of times users purchased a product in a campaign of the same advertiser, within the 14 days following the interaction with the ad. (Example: A user clicks on an ad for product X, then buys product Y, which is also part of a campaign from the same advertiser as X).	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Attribution
conversionRate14d	Conversion rate in the 14 days following the click date	The percentage of users who made a purchase within the 14 days following the interaction with the ad. Conversion rate = (Conversions / Clicks) * 100%.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding
averageCpc	Average cost per click	The average amount of money you pay each time someone clicks on your ad.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding
sales14d	Sales in the 14 days following the click date	The total amount of revenue you made from sales generated by your advertising campaign within the 14 days following the click date.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Attribution
cost	Cost	The total amount of money you spent on advertising in a given period of time.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding
acos14d	ACOS (Average cost of sale) in the 14 days following the click date	The average amount of money you spend on advertising per euro of revenue generated within the 14 days following the click date. ACOS = (Cost / Sales) * 100%.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding
roas14d	ROAS (Return on ad spend) in the 14 days following the click date	The amount of revenue generated from advertising divided by the amount of money you spent on advertising within the 14 days following the click date. ROAS = (Sales / Cost) * 100%.	Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding
averageWinningBid	Average winning bid	The average bid that was required to win an ad auction and to get an impression.	AdGroup, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding
searchVolume	Search volume	This metric indicates the number of ad auctions that have been triggered by a specific search term. It is important to note that this metric is specifically related to advertising and may not correspond to the total number of searches conducted. For information regarding the total number of searches, please refer to Search terms.	SearchTerm
categoryVolume	Category volume	This metric represents the number of ad auctions triggered by category browse activity. It is important to note that this metric is specifically related to advertising and may not align with the overall browse activity within that category.	Category
totalConversions	Total conversions	The number of times users made a purchase of a product. Includes both organic and sponsored conversions.	Attribution
organicConversions	Organic conversions	The number of times users made a purchase of a product after an organic (non-paid) click on this product.	Attribution
sponsoredConversions	Sponsored conversions	The number of times users made a purchase after an interaction with an ad. Includes both direct and indirect sponsored conversions.	Attribution
sponsoredDirectConversions	Sponsored direct conversions	The number of times users made a purchase of this product after an interaction with an ad by clicking on a product listing (Product A) and completing the purchase of the same product (Product A).	Attribution
sponsoredIndirectConversions	Sponsored indirect conversions	For *Suppliers: The number of times users purchased a product from the same category and brand after interacting with an ad. (Example: A user clicks on an ad for product X, then buys product Y, which belongs to the same category and brand as X). For Sellers*: The number of times users purchased a product within the same campaign after interacting with an ad. (Example: A user clicks on an ad for product X, then buys product Y, which is also part of a campaign from the same advertiser as X).	Attribution
totalSales	Total sales	The total sales figure is derived from the cumulative sum of both sponsored and organic sales. It is important to note that this total does not represent the overall sales of the product for the specified day. This discrepancy arises because a sale may be attributed to a different advertisement associated with your products. Such sales will be recorded as indirect conversions for the respective product.	Attribution
organicSales	Organic sales	The organic sales revenue of this product (Not available to suppliers).	Attribution
sponsoredSales	Sponsored sales	The sales revenue of this product attributed to a paid click on an ad.	Attribution
sponsoredDirectSales	Sponsored direct sales	The total amount of revenue made from sales of a product as a result of users' interaction with an ad by clicking on a product listing (Product A) and completing the purchase of the same product (Product A).	Attribution
sponsoredIndirectSales	Sponsored indirect sales	The total revenue generated from sales of a product due to user interaction with an ad, where the user clicks on a product listing (Product A) but completes the purchase with a different product (Product B) offered by the same advertiser (*Seller). For Suppliers*, both Product A and Product B must belong to the same brand and category.	Attribution
totalImpressions	Total impressions	The total number of impressions for a distinct placement over a given period of time aggregated on the desired level.	SearchTerm, Category
impressionShare	Impression share	The number of impressions you obtained for a distinct placement in comparison to the totalImpressions for that placement over a given period of time, aggregated on the desired level.	SearchTerm, Category, Bidding, SoV
auctionsParticipated	Ads Participated in Auctions	The total number of ad auctions that ads have participated in.	Bidding
auctionsWon	Ads Won Auctions	The total number of auctions that your advertisement has successfully won. It is essential to understand that winning an auction signifies that your ad has been placed in a position on the winners list. However, winning an auction does not ensure that your ad will be displayed. If your position on the winners list is low, there is a possibility that your ad may not be rendered on the web page.	Bidding
winRate	Ad Auction Win Rate	The percentage of ad auctions that ads have won out of the total number of ad auctions they have participated in.	Bidding
totalClicks	Total clicks	The total number of clicks for a distinct placement over a given period of time aggregated on the desired level.	SearchTerm, Category
clickShare	Click share	The number of clicks you obtained for a distinct placement in comparison to the totalClicks for that placement over a given period of time, aggregated on the desired level.	SearchTerm, Category, Bidding, SoV
tacos	TACoS	TACoS (Total Advertising Cost of Sale) is a metric that measures the efficiency of your sponsored products advertising spend relative to your total sales on the platform. TACoS = (SP Advertising cost / Total sales on the platform)	Advertiser

Property name

Term

Description

Reports

impressions

Impressions

The number of times an ad was displayed on a webpage.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding, Attribution

clicks

Clicks

The number of times a user clicked on an ad.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding, Attribution

ctr

Click-through rate (CTR)

The percentage of impressions that resulted in clicks. CTR = (Clicks / Impressions) * 100%.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding

conversions14d

Conversions in the 14 days following the click date

The number of times users made a purchase after an interaction with an ad within the 14 days following the click date. (Example: If the order contains 3x of the item, the conversion will be 1)

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Attribution

directConversions14d

Direct conversions in the 14 days following the click date

The number of times users made a purchase of the product in the ad after interaction with the ad within the 14 days following the click date. ( Example: User clicks on ad with product X, user buys product X)

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Attribution

indirectConversions14d

Indirect conversions in the 14 days following the click date

For Suppliers: The number of times users purchased a product from the same category and brand within the 14 days following the interaction with the ad. (Example: A user clicks on an ad for product X, then buys product Y, which belongs to the same category and brand as X). For Sellers: The number of times users purchased a product in a campaign of the same advertiser, within the 14 days following the interaction with the ad. (Example: A user clicks on an ad for product X, then buys product Y, which is also part of a campaign from the same advertiser as X).

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Attribution

conversionRate14d

Conversion rate in the 14 days following the click date

The percentage of users who made a purchase within the 14 days following the interaction with the ad. Conversion rate = (Conversions / Clicks) * 100%.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding

averageCpc

Average cost per click

The average amount of money you pay each time someone clicks on your ad.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding

sales14d

Sales in the 14 days following the click date

The total amount of revenue you made from sales generated by your advertising campaign within the 14 days following the click date.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Attribution

cost

Cost

The total amount of money you spent on advertising in a given period of time.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding

acos14d

ACOS (Average cost of sale) in the 14 days following the click date

The average amount of money you spend on advertising per euro of revenue generated within the 14 days following the click date. ACOS = (Cost / Sales) * 100%.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding

roas14d

ROAS (Return on ad spend) in the 14 days following the click date

The amount of revenue generated from advertising divided by the amount of money you spent on advertising within the 14 days following the click date. ROAS = (Sales / Cost) * 100%.

Advertiser, Campaign, AdGroup, TargetPage, Ad, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding

averageWinningBid

Average winning bid

The average bid that was required to win an ad auction and to get an impression.

AdGroup, Keyword, TargetCategory, TargetProduct, SearchTerm, Category, Bidding

searchVolume

Search volume

This metric indicates the number of ad auctions that have been triggered by a specific search term. It is important to note that this metric is specifically related to advertising and may not correspond to the total number of searches conducted. For information regarding the total number of searches, please refer to Search terms.

SearchTerm

categoryVolume

Category volume

This metric represents the number of ad auctions triggered by category browse activity. It is important to note that this metric is specifically related to advertising and may not align with the overall browse activity within that category.