Glossary
Property name | Term | Description | Reports |
---|---|---|---|
impressions |
Impressions |
Number of times an ad was displayed to a user. |
Advertiser, |
clicks |
Clicks |
Number of times an ad was clicked by a user. |
Advertiser, |
ctr |
Click-through rate (CTR) |
Number of clicks that an ad receives divided by the number of times an ad is shown. |
Advertiser, |
conversions14d |
Conversions |
Number of orders attributed to an ad click within 14 days after that click, attributed to click date. Multi‑unit orders count as 1 conversion |
Advertiser, |
directConversions14d |
Direct conversions |
Number of orders of the advertised product attributed to an ad click within 14 days ( |
Advertiser, |
indirectConversions14d |
Indirect conversions |
Suppliers: purchase within same brand & category. Sellers: purchase within the same category from the same retailer; all within 14 days of the initial click( |
Advertiser, |
conversionRate14d |
Conversion rate |
Share of clicks that converted within 14 days; |
Advertiser, |
averageCpc |
Average cost per click (CPC) |
Average cost per click; |
Advertiser, |
sales14d |
Sales |
Revenue from sales attributed to an ad click within 14 days after that click attributed to click date |
Advertiser, |
cost |
Cost |
Total advertising spend. |
Advertiser, |
acos14d |
ACoS |
Advertising Cost of Sales within a 14‑day period following the click, attributed to click date. |
Advertiser, |
roas14d |
ROAS |
Return On Ad Spend within a 14‑day period following the click, attributed to click date. |
Advertiser, |
averageWinningBid |
Average winning bid |
Average bid required to win an auction and also get an impression. |
AdGroup, |
searchVolume |
Search volume |
Number of ad auctions triggered by a specific search term. Not equal to total search queries, and specific to advertising; for overall search counts see Search terms. |
|
categoryVolume |
Category volume |
Number of ad auctions triggered by specific category browsing activity. Not equal to overall browsing volume for that category, and specific to advertising. |
|
totalConversions |
Total conversions |
Total number of organic and sponsored orders combined. |
|
organicConversions |
Organic conversions |
Number of product purchases not attributed to a sponsored product ad. |
|
sponsoredConversions |
Sponsored conversions |
Number of product purchases attributed to a sponsored product ad (direct and indirect conversions). |
|
sponsoredDirectConversions |
Sponsored direct conversions |
Number of product purchases of the clicked product ( |
|
sponsoredIndirectConversions |
Sponsored indirect conversions |
Suppliers: purchase within same brand & category. Sellers: purchase within the same category from the same retailer; all within 14 days of the initial click( |
|
totalSales |
Total sales |
Sum of sponsoredSales and organicSales. Total does not represent the overall sales for an specified day. Discrepancies arise due to sale being attributed to an ad associated with your products, which could be shown as indirect conversions for that product. |
|
organicSales |
Organic sales |
Revenue attributed to organic sales for this product. (Not available to Suppliers.) |
|
sponsoredSales |
Sponsored sales |
Revenue attributed to sponsored product ad click for this product. |
|
sponsoredDirectSales |
Sponsored direct sales |
Number of orders of the advertised product attributed to an ad click within 14 days ( |
|
sponsoredIndirectSales |
Sponsored indirect sales |
Suppliers: purchase within same brand & category. Sellers: purchase within the same category from the same retailer; all within 14 days of the initial click( |
|
totalImpressions |
Total impressions |
All sponsored products impressions for a distinct placement. |
|
impressionShare |
Impression share |
Share of impressions for a specific placement received, out of to the total impressions for that placement. |
|
auctionsParticipated |
Auctions participated |
Number of ad auctions an ad participated in. |
|
auctionsWon |
Auctions won |
Number of auctions an ad won (placed on the winners list). Winning does not guarantee that the ad will be displayed if position on the winners list is too low. |
|
winRate |
Auction win rate |
Share of participated auctions that were won. |
|
totalClicks |
Total clicks |
All sponsored products clicks for a distinct placement. |
|
clickShare |
Click share |
Share of clicks for a specific placement received, out of to the total clicks for that placement. |
|
tacos |
TACoS |
Sponsored Products spend relative to total platform sales. |
|
country |
Country |
Country where ad was served. |
|
channel |
Channel |
Channel where an ad was served. |