Product placement

This functionality provides the location of a specific product within the bol webshop. It enables you to identify all the product categories in which your product is being sold, thereby providing insights on where a consumer can find a specific product while browsing through the webshop.

How can it help?

Product placement helps you:

  • Find the categories and subcategories under which a product listed in the webshop.

  • Use the categories returned as an input to the Product list filters and Product list endpoints.

  • Utilize the URL to access the product detail page in applications and for marketing purposes.

Retrieving product placement

Use the Get product placement endpoint to retrieve the following placement data for a product:

  • Location (URL) of your product in the webshop based on the chosen country (NL/BE) and language.

  • Categories under which a product is currently listed. It lists the categories and subcategories in a hierarchical format distinctly highlighting the parent and child categories thereby offering valuable context to the category data.

The categories and subcategories returned can be used to identify competitor’s products listed in those product categories. Once done, you can analyze them to improve your product offers and ranks within those product categories.

For more information on the request and response body of this endpoint, see the Redoc.